
<p class="wp-block-paragraph">By now you’ll have heard many content managers moaning about the bias Instagram is giving to video content. Specifically, reels get the most traction and it’s making everyone amateur directors, producers and choreographers. Since it’s inevitable, <a href="https://airbrushvideo.onelink.me/2lv9/ENBLQ310202022" target="_blank" rel="noopener"><strong>AirBrush</strong></a> has put together a few pertinent guidelines on how you can use video to boost your brand’s social media presence. The process begins with <a href="https://airbrush.com/" target="_blank" rel="noopener"><strong>AirBrush Video</strong></a> and the easy-to-use features intuitively built into the app.</p>



<p class="wp-block-paragraph">The head of Instagram has been quoted that he wants to go big on video. It&#8217;s a direct effort to compete with TikTok. So there’s no ambiguity, video <em>is </em>the way forward. That means your next step is to see how best to incorporate video into your social media presence. And the reason is simple. If Instagram is making video a priority, you should too. Instagram’s bias means that video content achieves greater reach. &#8220;Reach&#8221; simply refers to the number of users who have come across a particular content on a social platform. With <a href="https://airbrush.com/" target="_blank" rel="noopener"><strong>AirBrush Video</strong></a> you can develop content that meets consumers’ preferences and shows brand differentiation.</p>



<h2 class="wp-block-heading"><strong>Be Authentic (and make it stunning)</strong></h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="350" src="https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-1a-1024x350.jpg" alt="How to Enhance Your Business's Social Media Presence with AirBrush Video. - 01" class="wp-image-140039" srcset="https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-1a-1024x350.jpg 1024w, https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-1a-768x263.jpg 768w, https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-1a.jpg 1870w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph">You may be tempted to put on an affectation when the camera starts rolling. But audiences are more astute than we may think. Being yourself and speaking candidly about your brand and who it’s supposed to serve, helps bring the right customer to you. Be genuine in your videos, so that you can flesh out a brand story, document growth and invite viewers to be invested as they bear witness to the same. But just because you’re being authentic, it doesn’t mean that the video needs to look unprofessional. Get a pro-like, color-graded effect with our selection of <strong>Filters</strong> applied to one, a few or all clips.</p>



<h2 class="wp-block-heading"><strong>Show </strong><strong><em>and </em></strong><strong>Tell with Animated Text</strong></h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="440" src="https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-2a-1024x440.jpg" alt="How to Enhance Your Business's Social Media Presence with AirBrush Video. - 02" class="wp-image-140007" srcset="https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-2a-1024x440.jpg 1024w, https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-2a-768x330.jpg 768w, https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-2a.jpg 1807w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="436" src="https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-3a-1024x436.jpg" alt="How to Enhance Your Business's Social Media Presence with AirBrush Video. - 03" class="wp-image-140015" srcset="https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-3a-1024x436.jpg 1024w, https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-3a-768x327.jpg 768w, https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-3a.jpg 1802w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph">In business, we want to make it super simple for the audience to know if what you’re selling is for them. Whether you add Text to imagery or try a <strong>Text</strong> only post, you can keep it interesting with animated Text. You can add several layers of Text in different fonts, colors and opacity, ensuring that the post remains on brand. You also have the option to apply effects like stickers if there’s no actual person in the video to look at. The more visually interesting you can make a video, the better for your social media presence.</p>



<h2 class="wp-block-heading"><strong>Keep it short and snappy</strong></h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="442" src="https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-4a-1024x442.jpg" alt="How to Enhance Your Business's Social Media Presence with AirBrush Video. - 04" class="wp-image-140023" srcset="https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-4a-1024x442.jpg 1024w, https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-4a-768x332.jpg 768w, https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-4a.jpg 1813w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph">As much as video reigns supreme right now, it’s a challenge for content managers to figure out how to hold the audience’s attention. You want to convey all relevant information but know that you only have three seconds before a decision is made to stay or scroll away. So while staying on brand, your video also needs to be short but punchy. Built-in tools like <strong>Transitions</strong> and <strong>Music</strong> facilitate this rudimentary requirement when building your social media presence. If you find yourself trying to add more to the content, revert to our first guideline and check that you are remaining faithful to yourself and your brand voice.&nbsp;</p>



<h2 class="wp-block-heading"><strong>Use Video as a Funnel</strong></h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="442" src="https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-5a-1024x442.jpg" alt="How to Enhance Your Business's Social Media Presence with AirBrush Video. - 05" class="wp-image-140031" srcset="https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-5a-1024x442.jpg 1024w, https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-5a-768x331.jpg 768w, https://airbrush.com/wp-content/uploads/2022/10/EN-POST06-OCT-22-5a.jpg 1816w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph">Since we’re talking about enhancing your social media presence, don’t ignore the power of using video as a powerful part of your sales or conversion funnel. A link can be added to even the shortest video clip, allowing viewers to see more of what piques their interest. It’s your job to figure out what piques their interest and answer the call. Whether it’s a teaser video for a new product or a link to a longer, more in-depth video or even a discount code. The speed at which video conveys emotion and information works in your favor to get the clicks rolling in.</p>



<h2 class="wp-block-heading"><strong>Education via video</strong></h2>



<p class="wp-block-paragraph">Lastly, you can add another pillar of authenticity to your social media presence by producing educational video. Whatever the industry, consider what your audience may want to know about the business. Whether that’s how you personally got started or the bureaucratic hoops you needed to clear to launch. If your business is larger than a “mom and pop”, you can feature manufacturing distribution. Alternatively, if your industry is event-heavy, take viewers along for behind-the-scene peeks. However, it’s imperative that your tone and brand voice remain the same for a better chance of viewer engagement.</p>



<p class="wp-block-paragraph"><br>If you were hesitant about where video fits into your social media presence, this guide will help shine some light on how you can use the medium, no matter your industry. If you think that your brand isn’t “sexy” enough for video, a little imagination and<strong> </strong><a href="https://airbrush.com/" target="_blank" rel="noopener"><strong>AirBrush Video</strong></a> will have you posting reels in no time. Add your assets to the collection by tagging them with <a href="https://www.instagram.com/explore/tags/airbrushapp/" target="_blank" rel="noopener"><strong>#AirBrushApp</strong></a> and then follow us <a href="https://www.instagram.com/airbrushofficial/" target="_blank" rel="noopener"><strong>@AirBrushOfficial</strong></a> for the latest tips, tricks and hacks.</p>





<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/Cj5k3nVJ0Vp/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/Cj5k3nVJ0Vp/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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How to Enhance Your Business&#8217;s Social Media Presence with Airbrush Video


<p class="wp-block-paragraph">Earth day annually celebrates the birth of the modern environmental movement which started in the 1970’s. This day is meant to showcase support for environmental protection and highlight any areas of crisis. We’re sure you’ll want to show your support for this internationally recognised day, so <a href="https://airbrush.onelink.me/312160191/ENBLQ204152022" target="_blank" rel="noopener"><strong>AirBrush</strong></a> has put together a list of inspiring and postable quotes. Use any of these to celebrate Earth Day and hopefully get others thinking about how we impact the earth, both positively and negatively.</p>



<h2 class="wp-block-heading"><strong>Solidarity with Nature</strong></h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="634" src="https://airbrush.com/wp-content/uploads/2022/04/EN-POST11-APR-22-1a-1-1024x634.jpg" alt="man standing over waterfall" class="wp-image-125834" srcset="https://airbrush.com/wp-content/uploads/2022/04/EN-POST11-APR-22-1a-1-1024x634.jpg 1024w, https://airbrush.com/wp-content/uploads/2022/04/EN-POST11-APR-22-1a-1-768x476.jpg 768w, https://airbrush.com/wp-content/uploads/2022/04/EN-POST11-APR-22-1a-1.jpg 1140w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph">These quotes celebrate Earth Day by recognising the things that make humans part of nature and the part we play in taking care of it, as it takes care of us. Use the <strong>FJ-1 </strong><a href="https://airbrush.com/app/quiz-which-filter-best-reflects-your-winter-essence/" target="_blank" rel="noopener"><strong>Filter</strong></a> to brighten blue skies and water on your travels.</p>



<ul class="wp-block-list"><li>&#8220;The Earth is what we all have in common.&#8221; —Wendell Berry</li><li>“We are on Earth to take care of life. We are on Earth to take care of each other.” — Xiye Bastida</li><li>“Preserve and cherish the pale blue dot, the only home we’ve ever known.” —Carl Sagan</li><li>“No one comes from the earth like grass. We come like trees. We all have roots.” —Maya Angelou</li><li>&#8220;First thing in the morning you look after yourself, you brush your teeth and wash your face, don’t you? Well, the second thing you must do is to look after the planet.&#8221; —Antoine De Saint-Exupery</li></ul>



<h2 class="wp-block-heading"><strong>Nature’s Beauty</strong></h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="297" src="https://airbrush.com/wp-content/uploads/2022/04/EN-POST11-APR-22-2a-2-1024x297.jpg" alt="celebrate Earth Day - filter" class="wp-image-125842" srcset="https://airbrush.com/wp-content/uploads/2022/04/EN-POST11-APR-22-2a-2-1024x297.jpg 1024w, https://airbrush.com/wp-content/uploads/2022/04/EN-POST11-APR-22-2a-2-768x223.jpg 768w, https://airbrush.com/wp-content/uploads/2022/04/EN-POST11-APR-22-2a-2.jpg 1816w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph">An endless spring of inspiration and beauty, the Earth can be awe-inducing. If you resonate with this feeling, use one of these posts below to spread the feeling. The <strong>Clean </strong><a href="https://airbrush.com/app/quiz-which-filter-best-reflects-your-winter-essence/" target="_blank" rel="noopener"><strong>Filter</strong></a><strong> </strong>bumps up the contrast in your photos for a dramatic effect.</p>



<ul class="wp-block-list"><li>“Land really is the best art.” —Andy Warhol</li><li>“And into the forest I go, to lose my mind and my soul.” —John Muir</li><li>“The real you is loving, joyful and free. The real you is just like a flower, just like the wind, just like the ocean, just like the sun.” —Don Miguel Ruiz</li><li>“It is a blessing to be the color of the earth; do you know how often flowers confuse me for home?” —Rupi Kaur</li><li>“Forget not that the earth delights to feel your bare feet and the winds long to play with your hair.”. —Khalil Gibran</li></ul>



<h2 class="wp-block-heading"><strong>Lessons from Nature</strong></h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="381" src="https://airbrush.com/wp-content/uploads/2022/04/EN-POST11-APR-22-3-1024x381.jpg" alt="woman walking on coastline" class="wp-image-125465" srcset="https://airbrush.com/wp-content/uploads/2022/04/EN-POST11-APR-22-3-1024x381.jpg 1024w, https://airbrush.com/wp-content/uploads/2022/04/EN-POST11-APR-22-3-768x286.jpg 768w, https://airbrush.com/wp-content/uploads/2022/04/EN-POST11-APR-22-3.jpg 1656w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph">Celebrate Earth Day by recognising the numerous lessons the earth can teach us. Whether in quiet contemplation or spellbound fright, nature wordlessly conveys apt analogies for us to learn from. <a href="https://airbrush.com/app/quiz-which-filter-best-reflects-your-winter-essence/" target="_blank" rel="noopener"><strong>Glow-2</strong></a> adds a crisp effect to convey the beauty of lush scenery.</p>



<ul class="wp-block-list"><li>“Nature does not hurry yet everything is accomplished.” —Lao Tzu</li><li>“Look deep into nature, and then you will understand everything better.” —Albert Einstein</li><li>“Look at a tree, a flower, a plant. Let your awareness rest upon it. How still they are, how deeply rooted in Being. Allow nature to teach you stillness.” —Eckhart Tolle</li><li>“Look after the land and the land will look after you, destroy the land and it will destroy you.” —Aboriginal Proverb</li><li>“You can never see a plant grow, but they do.” —Carol Plum-Ucci</li></ul>



<h2 class="wp-block-heading"><strong>Nature as Medicine&nbsp;</strong></h2>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="568" height="748" src="https://airbrush.com/wp-content/uploads/2022/04/EN-POST11-APR-22-4a.jpg" alt="celebrate Earth Day - filter" class="wp-image-125489"/></figure>



<p class="wp-block-paragraph">Not only do we mean the literal medicine that comes from the flora and fauna. Nature has a soothing effect on the human spirit. These quotes celebrate Earth Day and the balm de nature that replenishes us all. <a href="https://airbrush.com/app/quiz-which-filter-best-reflects-your-winter-essence/" target="_blank" rel="noopener"><strong>FUT-1</strong></a>&nbsp; sharpens and heightens colors for a realistic capture of your photo.</p>



<ul class="wp-block-list"><li>“I firmly believe nature brings solace in all troubles.” —Anne Frank</li><li>“There is no medicine you can take that has such a direct influence on your health as a walk in a beautiful forest.” —Dr. Qing Li</li><li>“A walk in nature, walks the soul back home.” &#8211; Mary Davis</li><li>“Come to the woods for here is rest.” &#8211; John Muir</li><li>“To sit in the shade on a fine day, and look upon verdure is the most perfect refreshment.” &#8211; Jane Austen</li></ul>



<p class="wp-block-paragraph">Select any one of these categories and use it for an easy-breezy post that reflects your favorite aspect of nature. Of course, the point is to get people into action, so be sure to link to or describe what your followers can do to support and celebrate Earth Day. <a href="https://airbrush.onelink.me/312160191/ENBLQ204152022" target="_blank" rel="noopener"><strong>AirBrush</strong></a>, the easy photo editor, will be here to make sure you’re always looking your best in your natural state as well. When you post the photos, tag them with <a href="https://www.instagram.com/explore/tags/airbrushapp/" target="_blank" rel="noopener"><strong>#AirBrushApp</strong></a> so everyone can find them. Then follow <a href="https://www.instagram.com/airbrushofficial/" target="_blank" rel="noopener"><strong>@AirBrushOfficial</strong></a> over on Instagram for our latest tips, tricks and hacks!</p>


How to Enhance Your Business’s Social Media Presence with Airbrush Video

20 Quotes to Celebrate Earth Day

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